The Great Indian Travel Bazaar (GITB) 2025 is poised to be a pivotal event for the advancement of India’s inbound tourism sector. Scheduled to take place in Jaipur, Rajasthan, from May 4th to 6th, 2025, this event serves as a premier business networking platform designed to connect international travel buyers with Indian tourism service providers. The primary aim is to facilitate significant business opportunities and strengthen India’s position as a leading global travel destination.
GITB 2025 anticipates a substantial participation of foreign buyers and Indian sellers, fostering an environment conducive to forging partnerships and driving growth within the industry. Key features of the event include pre-scheduled business-to-business (B2B) meetings, a comprehensive exhibition showcasing diverse tourism offerings, and a focused “Meet in India” Conclave dedicated to promoting India as a Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism hub. The collective impact of these elements is expected to significantly boost inbound tourism and reinforce India’s standing in the global travel market.
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The “Meet in India” Conclave
A significant component of GITB 2025 is the “Meet in India” Conclave 2025, a key event held concurrently with the travel bazaar. This conclave is a national-level initiative undertaken through the collaborative efforts of the Central and State Governments. The “Meet in India” Conclave 2025 was inaugurated on May 4th, 2025, in Jaipur by Rajasthan’s Deputy Chief Minister, Diya Kumari, and the Union Minister of Tourism, Gajendra Singh Shekhawat.
The primary objective of this conclave is to strategically position India as a prominent global destination for MICE tourism, encompassing Meetings, Incentives, Conferences, and Exhibitions. Recognizing the substantial economic benefits associated with MICE tourism, this initiative aims to capitalize on India’s growing infrastructure and tourism potential to attract a larger share of the global MICE market.
The three-day conclave will delve into several key themes crucial for the development of India’s MICE tourism sector. These themes include strategies for catalyzing growth within the industry, an examination of how existing tourism policies are fostering MICE opportunities, methods for unlocking the vast untapped potential of India as a MICE destination. A key aspiration highlighted is to elevate several Indian cities into the top 50 global tourism destinations.
Furthermore, the success of the previous ‘Wed in India’ campaign, which encouraged domestic weddings and boosted tourism, will be discussed as a model for attracting other large-scale events.The dedicated focus on the “Meet in India” Conclave within GITB 2025 signifies a deliberate and strategic effort by the Indian government to tap into the highly lucrative global MICE tourism market. By actively promoting India as a preferred destination for business events and conferences, the government aims to diversify its tourism offerings and attract a high-spending segment of international travelers.
The connection between the success of the ‘Wed in India’ campaign and the current focus on MICE tourism suggests a broader and more comprehensive strategy to leverage various segments within the tourism industry to achieve overall growth and enhance India’s global standing as a premier destination for all types of travel.
Introduction
Inbound tourism plays a crucial role in the Indian economy, contributing significantly to its Gross Domestic Product (GDP), generating employment opportunities across various sectors, and fostering valuable cultural exchange. The Indian inbound tourism market, while possessing immense potential, operates within the dynamic landscape of global travel trends and faces its own set of challenges. To effectively harness this potential and address these challenges, platforms that facilitate collaboration and business development are essential.
The Great Indian Travel Bazaar (GITB) has emerged as India’s foremost business networking platform with a singular focus on inbound tourism. Over the years, GITB has grown in stature and impact, becoming a recognized and vital event within the Indian tourism industry.
The consistent partnership between these governmental and industry entities suggests a shared vision and commitment towards maximizing the effectiveness of GITB. Furthermore, the fact that the 2025 edition marks the 14th iteration of GITB highlights its established presence and the recognized value it consistently provides to participants within the Indian tourism sector. This longevity indicates a sustained relevance and the ability of GITB to adapt to the evolving needs of the industry over more than a decade, fostering trust and credibility among stakeholders.
Dates and Venue
The 14th edition of the Great Indian Travel Bazaar is scheduled to take place from May 4th to May 6th, 2025. This consistent scheduling across numerous sources confirms the accuracy of these dates.
- The chosen location for GITB 2025 is Jaipur, Rajasthan.
- The main activities of the event, including the exhibition and the business-to-business (B2B) sessions, will be hosted at the Jaipur Exhibition & Convention Centre (JECC).
- The inaugural session of GITB 2025 will be held at Hotel Anantara on Tonk Road.
- The “Meet in India” Conclave, a significant component of the event, will take place at Hotel Novotel Jaipur Exhibition and Convention Centre.
The consistent selection of Jaipur as the venue for GITB underscores the importance of Rajasthan as a prominent tourism destination within India. Known for its rich cultural heritage, historical landmarks, and well-developed tourism infrastructure, Rajasthan provides an ideal setting for an event focused on showcasing India’s diverse tourism offerings. Hosting GITB in Jaipur effectively leverages the state’s existing appeal and facilities to attract both international buyers seeking to promote India and domestic sellers looking to connect with them.
Organizers
The Great Indian Travel Bazaar 2025 is jointly organized by the Department of Tourism, Government of Rajasthan, the Ministry of Tourism, Government of India, and the Federation of Indian Chambers of Commerce and Industry (FICCI). Supporting this collaborative effort are the Hotel and Restaurant Association of Rajasthan (HRAR), the Indian Heritage Hotels Association (IHHA), and the Rajasthan Association of Tour Operators (RATO).
This robust backing from various levels of government and influential industry bodies demonstrates a significant level of commitment and allocation of resources towards ensuring the success and impact of GITB 2025. The active involvement of both national and state tourism ministries highlights the governmental priority placed on promoting inbound tourism. Furthermore, the support from key industry associations ensures broad participation from relevant businesses and aligns the event with the specific needs and objectives of the tourism sector. This comprehensive multi-stakeholder approach enhances the credibility and overall potential of the event to achieve its goals.
Key Points
- Dates: May 4-6, 2025
- Location: Jaipur, Rajasthan
- Organizer: Jointly organized by the Department of Tourism, Government of Rajasthan, the Ministry of Tourism, Government of India, and the Federation of Indian Chambers of Commerce and Industry (FICCI).
- Support: Supported by the Hotel and Restaurant Association of Rajasthan (HRAR), the Indian Heritage Hotels Association (IHHA), and the Rajasthan Association of Tour Operators (RATO).
- Purpose: It is India’s only dedicated platform for inbound tourism, facilitating business collaborations between international buyers and Indian travel and hospitality businesses.
- Attendees: The event hosts over 280 foreign tour operators from over 50 countries.
- Activities: The event includes over 11,000 pre-scheduled B2B meetings and post-event familiarization trips for participating buyers.
- Focus: The event focuses on fostering impactful business transactions between international buyers and Indian sellers, emphasizing inbound tourism.
- Airlines: Major airlines like IndiGo and Air India Express are expected to increase services to Jaipur to accommodate attendees.
- Entry: Entry is restricted to registered Foreign Buyers and Indian Exhibitors only. There is no visitor entry.
- Official Website: https://gitb.ficci.in/
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